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DER Startup School with Seth Frader-Thompson, CEO and Co-Founder of EnergyHub

DER Task Force

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Navigating Market Entry Challenges

This chapter explores the complexities of entering the market without an established network, focusing on the importance of customer access and team diversity for innovation. It offers insights on the unique dynamics of selling to utilities, emphasizes the need for patience and authenticity, and advocates for pilot programs to enhance engagement and trust.

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