The Anatomy of a 450+ GQ Brand with Dean Brennan
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Organizational Disposition in Customer Acquisition
Taylor: I love that North Star metric and it's really easy for everybody at the company to understand and stay aligned with. So everybody here at the company, all the teams kind of play a role in making that happen. And also give us somewhere to troubleshoot, right? If we're low, we can figure out, hey, retention falling off, new customer acquisition, did that not? It will really do its in here. Now, I'm going to have a hard time justifying why then the CAC is so good on the in a second too, but we'll get to that as well.
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