There's like a light switch CEO out there right now, just like crying into his coffee. They're great businesses, but not for these large companies that make, you know, 80 points margin or 60 points margin. I didn't want Apple guys who could like, and I love the Apple guys; they have resources beyond what a startup has. You got to think about your constraints and hire properly for those constraints. Almost my whole marketing team at Nest came from Blodgetech because I wanted scrappy.

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