How to Make New Words in the Language

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A lot of times what happens is we take a word and we take it from its use as a noun, for example, and make it a verb. That's really not a typical way of making new words in the language. And one of the few word coinages that has stuck is Xerox, Kleenex,. But really they're general, like Kodak are,Yeah, for photography. So Kodak pictures. Like Googled is a verb. Well, I think Google actually, yeah, you could, but that's different.

Paranoid about the “ums” and “uhs” that pepper your presentations? Bewildered by “hella” or the meteoric rise of “so”? Can the word “dude” help people bond across social divides? Why are we always trying to make our intensifiers ever more intense? Are these language tics, habits, and developments in our speech a sign of cultural and linguistic degeneration? Fridland weaves together history, psychology, science, and laugh-out-loud anecdotes to explain why we speak the way we do today, and how that impacts what our kids may be saying tomorrow.

Shermer and Fridland discuss: Okay, Boomer language • accents • ChatGPT • gender pronouns • gender differences in language use • forensic language analysis • evolution of language • why children learn language naturally but must be taught to read and write • literature, film, and TV’s influence on language use • cancel culture and taboo language • language and identity politics • y’all, contractions, and other language shortcuts • tracking human migrations by language, and vice versa • Fargo, and more.

Valerie Fridland is a professor of linguistics in the English Department at the University of Nevada, Reno. She writes a popular language blog on Psychology Today called “Language in the Wild,” and is also a professor for The Great Courses series.