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The Black Friday Campaign Is a Great Way to Get People Engaged
The social proof of seeing other people opting in for something or wanting more information alone suggest that yes I need this as well. "I think there is something super powerful with this strategy especially with lives and it's made me like excited to go live," says Marie Kohn, COO at Buffer. With Black Friday you also posted on your feed and so that feed post that was actually gonna look for right now to see how many comments it got but I think it's around 600 to a thousand comments on that post", she adds.