Paid Advertising

We changed our north star, because we're really conservative, boot strappedand and our ads pretty much have to be profitable. We do new customer mr, so, but we do it as a blended rate. So whatever we're spending across the board on our heads wed, say we spend thousand bucks for the day, and then you know what it are new customers drive in sale. And then you now look at that as a percentage. And hopefully, i think our target percentage is like 25 %, which would be like a four x return on adspent. But we haven't been able to get down that low yet, so we'll keep on working on it.