The Luxury Brand Experience with Lilian Raji
Creating the World's Best Client Experience
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The Art of Luxury Branding
This chapter explores the pivotal role of storytelling and emotional connection in luxury branding, informed by the speaker's two decades of industry experience. It discusses how luxury transcends price, focusing instead on quality, heritage, and the overall client experience. The chapter highlights the importance of nurturing client relationships through tailored messaging and creating environments that resonate with both current and potential customers.
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