With technology today, I don't know that people write many rough drafts anymore. A key thing is what message are you getting across and write it, writes that to yourself across the top. And if you actually sit down and hand write a rough draft or type out a rough, type out a Rough Draft and then print it out, that might help you realize who your audience is and who you're talking to as again.
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In the inaugural episode of the From the Green Notebook Podcast, Jacob interviews Joe about the origins of the website. Joe also discusses the habit of writing and the importance of professional reading.