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What Gets Lost? The River Dries Up
i was called on to conduct media trainings for tibetans so that they could better navigate the world of modern, technologically driven media discourse. i've seen similar trainings happen across the non profit world with indigenous amazonian leaders. implicit in this process was an assumption that always left me feeling uncomfortable. We might get uncomfortable with so much arch, since we're used to so much starch, one could say, it might be too poetic. It might never get around to the sound bite. And if it's never packaged and delivered in, as they say in the marketing world, snackable bites of content, then the opportunity for the message to be widely assimilated will have been