Importance of Polling in Political Campaigns

Is Rishi Sunak California dreamin’ of a post-PM life? Or are the rolling hills of Yorkshire calling him to stick around? Ed Balls and George Osborne ponder what the Prime Minister will do next if he loses his premiership next week. How can good polling change an election outcome? And what does the cost of living crisis actually mean?

Plus, they give their best advice for making it through the election all-nighter. And has anybody seen Ed Miliband?

Assistant Producer: Miriam Hall

Producer: Rosie Stopher

Technical Producer: Will Gibson Smith

Executive Producers: Dino Sofos and Ellie Clifford

Political Currency is a Persephonica Production and is part of the Acast Creator Network.

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