Leading Transformational Change with Tobias Sturesson cover image

040. Colin Mayer: Putting Purpose into Practice

Leading Transformational Change with Tobias Sturesson

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Transforming Individuals Integrity Into Integrity

It's very easy to make statements along the lines of you should trust me because I really have your interests at heart. It's very difficult for us to do that as individuals but if we then put ourselves in the context of broader organizations it becomes even harder. In essence what an organization can do is transform the integrative individuals from being quite a benign altruistic objectives and values into being ones that are really very damaging for other parts of society. On the other hand organizations can do exactly the opposite they can act in a form which I term saint integrity where they convert our individual self-interest into things that are communally beneficial.

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