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Instant Reaction: Alphabet Sales Beat on Google Search Advertising

Bloomberg Businessweek

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Alphabet's Financial Outlook: Insights and Implications

This chapter delves into Alphabet's recent financial performance, particularly in Google Search Advertising, and examines margin expansion amid AI profitability concerns. The discussion highlights the impact on stock value from buybacks and dividends, while also analyzing how changing advertising behaviors affect both Alphabet and its competitors in the tech industry.

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