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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
The Creation of Blue Oceans Is About Strategy
Blue Ocean strategy integrates the range of a firm's functional and operational activities. Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves. The Cirque strategically priced its tickets against those of the theater, lifting the price point of the circus industry by several multiples.
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