HBO Max Rebranding: A Legacy Revisited

This chapter explores HBO Max's recent decision to revert to its original name, HBO Max, and the implications of this rebranding on its identity and market position. The discussion examines the challenges faced by the platform, including financial losses and governance issues, while also emphasizing the historical significance of the HBO brand in comparison to competitors like Netflix. The speakers reflect on the importance of maintaining a strong brand identity and the impact of strategic decisions on the future of HBO amidst an evolving streaming environment.