090: The Best-Selling Title Formula: How to Name Your Channel, Book or Video with the Perfect Title
The Think Media Podcast
00:00
How to Multiply Your Time
If you take these five title tests, you could basically score each of them individually. The more a title needs to be explained, the less effective it is. You don't want people to say, what is that? See, i actually accomplished the objective i set out with, procrastinate on purpose. People read it and they go, that's interesting. But that's not what you want them to do. So we're automatically off to a bad start with the title. Clear is greater than clever. I thought titles were clever cause i looked at four hour work week and is like, oh, that's so clever, right? That's not what it is. It's not
Play episode from 08:53
Transcript
