The Prof G Pod with Scott Galloway cover image

Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap

The Prof G Pod with Scott Galloway

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Barbenheimer's Financial Impact and Snap's Future

This chapter explores the financial success of the 'Barbenheimer' phenomenon, particularly the Barbie movie's influence on Mattel's stock and its strategic pivot towards leveraging existing intellectual properties. The conversation also analyzes the challenges faced by Snap in the competitive advertising market and considers potential acquisition scenarios by major players like Disney or Apple. Additionally, it touches on the complexities of profitability in both media and toy industries, emphasizing the changing landscape influenced by blockbuster films.

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