Intro

In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effective strategies are often about reduction, not expansion. 

From buzzword bingo to AI’s real role in decision-making, Charlie breaks down how to turn messy metrics into clear choices, without needing a stats degree.

Opinions are the guest’s own.