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Gene Simmons Opens Up: Coming To America With Nothing, The Mindset That Built An Empire & The Man Behind The Makeup

The School of Greatness

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The Birth of a Rock Persona

This chapter explores the early evolution of a rock band as they transition from small venues to major stages, emphasizing their unique visual branding. It recounts the spontaneous decision to adopt clown makeup, which became a defining element of their identity and largely contributed to their rapid success. Additionally, the chapter discusses the importance of persona in the music industry and how their image resonated deeply with fans, elevating them to iconic status.

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