The Boldness of Ellen's New Trajectory

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Bryan chesky was just weeks away from a long planned ipo when the pendemic caused a near total shutdown in travel. But brian adjusted quickly and put in place a series of bold moves to chart arbian bes trajectory. A crisis will almost always overturn old plan, requiring you to double down - not on the old plan, but your capacity to chart a new path. Bryan and his team's bold moves chartered a trajectory that led to raising a billion dollars during a crisis in two thousand 15.

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).

Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.