The Paradigm of Failure

My goal is always to make people laugh at their problems. Right now, people are so overwhelmed by their problem that it feels like it's gotten by the throat. And if I can get people to buy in to this concept that there is no limitation that they think is a limitation, then we can make progress. The homework for you is what's the setup? What's the communication where when a person hears it, they say this changes everything. Now they feel capable where they used to feel incapable. And so that's the second thing is creating that paradigm shift. So offer number one, compelling offer irresistible to paradigm shift. And then three, making sure that I'm communicating to the persons