Is Your Mission Statement a Good One?

If you don't have a, if you are not growing at a pace that's actually going to lead to success, it's hard for people to often know. And one of the best ways that you can do that is to set some metrics of what success looks like and then you can see whether or not you hit them. I love the metaphor of the airplane when it comes to building a small business. The leadership is your cockpit and you enter the economic coordinates that you're trying to head toward in the flight computer. In order to get that plane moving, though, you're going to need a couple engines and the ride engines represent your marketing.