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Anti-establishment sentiments and leadership changes at Anheuser-Busch
The chapter explores anti-establishment sentiments and the potential consequences faced by those who go against established protocols and sponsors. It discusses the promotion of Kyle Norrington to the position of chief marketing officer at Anheuser-Busch, his innovative strategies, and past experience overseeing global brands. The chapter also touches on the importance of leadership in shaping a company's reputation and the need for accountability.