17min chapter

Software Snack Bites cover image

#18 - Jake Saper (General Partner, Emergence Capital) - Moats in SaaS, AI's Impact on SaaS, Learnings from Salesforce, Zoom, Gusto & more

Software Snack Bites

CHAPTER

Product-Led Growth vs Sales Lead Strategies

The speakers discuss the difference between PLG and sales lead strategies in software companies, highlighting the importance of having both approaches. They use the example of Zoom and their successful combination of PLG and sales lead motion. They also emphasize the relevance of proper go-to-market strategies and the role of enterprise sales teams.

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