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Design Is Just One of the Problems a Client Faces
The most basic approach that a lot of people take is to blame the clients and say, oh, they're so stupid. And i think one of the prespectives that i got there from my boss was actually just under he always put me in the context of saint luke,. So you have to stand our role in their problems as business owners. This is their business. If they reject your idea, there's something there. I mean, maybe they don't know how to articulate it. They didn't go to design school, so they're not very good communicators. But there's there's a reason why they don't like it. And we it's not because they're