3min chapter

Lift Free And Diet Hard with Andrew Coates cover image

EP 95 Enrico Incarnati: Media Strategy

Lift Free And Diet Hard with Andrew Coates

CHAPTER

Tone Is a Thing. We Damn Well Know What It Means

Some coaches will put up one of my least favorite and most pedantic little things on social media. It's the lecture about how tone isn't a thing. Tone is a thing. We damn well know what it means. And the you get on with this boshit lecture, and i'm speaking very bluntly here on your sociamedia, that just makes people feel stupid. That is speaking down to the person that you're describing. Well, people have come in to me and said, h no, i dont wan to get too muscular. I to want to tone up. But they'll sell that person because they'll be like, oyow. I'll get you tone

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