Introducing: The Direct To Consumer Confidence Index
Ecommerce Playbook: Numbers, Struggles & Growth
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The Consumer Confidence Index
The consumer confidence index should indicate what we expect from in terms of marketing efficiency ratio for the next week. So is that what we've seen? Have we seen the last 30 days be better than the previous 30 days across our data set that we're looking at? Yeah, definitely. We've seen that in MER and we had based on the results I was publishing it looked like the consumer confidence index had like a 0.96 correlation. Which of ourMER?Yeah, that was the idea to kind of hold myself to this to a metric that we could physically measure that it's not just some made up number.
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