Direct Mail is Dead. Long Live Direct Mail
Banking Transformed with Jim Marous
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The Importance of Data Hygiene in Direct Marketing
The posty platform is a way to measure and monitor results better than I ever did when I was in the direct marketing industry. It's more accuracy and ease than anything else. The challenge has always been, you're doing this off of multiple excel sheets and mail merges that data doesn't match one to one. And so when we see a conversion, the platform sees a conversion, it can very accurately attribute it back to a specific test cell within your campaign structure.
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