The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
Behind the Numbers: an EMARKETER Podcast
Integrating Customer Data: The Fight Against Silos and Fragmentation
This chapter explores the difficulties large organizations face with data management, particularly the issues arising from data silos. It emphasizes the need for integration of customer data and highlights the importance of consent, enterprise data strategies, and customer data platforms in achieving a cohesive and secure customer view.
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