The Knowledge Project with Shane Parrish cover image

Fred Smith: The Story of FedEx [Outliers]

The Knowledge Project with Shane Parrish

00:00

Lessons in Adaptability and Resilience

This chapter explores FedEx's misjudgment in assuming European consumers desired overnight delivery, leading to costly consequences. It emphasizes the importance of adaptability and resilience through personal narratives that highlight lessons learned during business hardships.

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