Business of Home Podcast cover image

Sophie Ashby wants to fight back against 'unidentifiable global chic'

Business of Home Podcast

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How Do You Develop Your Own Creativity?

South Africa was a big influence on you growing up and seems to have informed some of the art that you love. And it seems as if the media, the press seems to love your mix and sensibility. In this country, we are so spoiled for choice where every day of the week you could go and walk around some wonderful house, museum, gallery, these epic examples of design. I'm not interested in just churning out projects of a similar look. I'm interested in learning and changing in every project, trying to feel and be different - which is really exciting.

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