This episode features Lilian Raji, a luxury brand specialist and president of the Lilian Raji Agency. She discusses the importance of emotional connections in luxury branding, emphasizing that true luxury is about quality and heritage, not just price.
Lillian outlines her approach to refining brand messaging and executing strategies, highlighting the balance luxury brands must strike between exclusivity and accessibility. She provides valuable insights on overcoming resistance to change and the necessity of listening to customer feedback to enhance client experiences. Tune in for expert advice on elevating your branding efforts in the luxury market.
HIGHLIGHTS:
16:27 Meeting Clients Where They Are
28:42 Overcoming Resistance in Business
33:01 Final Thoughts on Passion and Purpose
CONNECT WITH LILIAN:
Connect on Linkedin
SPONSOR:
Cellev8
Discount code: THEALISONK2024
PODCAST WEBSITE & LINKS:
Website | Facebook | Twitter | Instagram
GET MY FREE 4 part Pop-up Podcast Series
JOIN Borderless Hybrid Innovators FB Group
INNOVATION AVENUE: Fitness and Self-Care Revolution
