
The Barbell Shrugged Thanksgiving Special w/ Mike Bledsoe, Doug Larson & Christmas Abbott
Barbell Buddha Podcast - with Chris Moore from Barbell Shrugged
00:00
The Evolution of a Barbell Company: From Concept to Competition
This chapter explores the historic development of a pioneering barbell company from the late 1950s, emphasizing the impact of a female CEO in fostering innovation. It also discusses the company's strategic use of competition and certification to enhance growth and credibility within the weightlifting community.
Transcript
Play full episode