2min chapter

Barbell Buddha Podcast - with Chris Moore from Barbell Shrugged cover image

The Barbell Shrugged Thanksgiving Special w/ Mike Bledsoe, Doug Larson & Christmas Abbott

Barbell Buddha Podcast - with Chris Moore from Barbell Shrugged

CHAPTER

The Evolution of a Barbell Company: From Concept to Competition

This chapter explores the historic development of a pioneering barbell company from the late 1950s, emphasizing the impact of a female CEO in fostering innovation. It also discusses the company's strategic use of competition and certification to enhance growth and credibility within the weightlifting community.

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