The Cost of Not Giving Into Trends

I see a lot of that in local businesses where I live in Korea as well however these neighborhood institutions these treasured mom and pop shops they don't really jump on trend bandwagon. They just kind of do their own thing sometimes in ways that almost feel anachronistic sometimes, he says. He thinks about how dangerous it is for there to be an over reliance on fads and trends because they're always going to change. What is more sustainable than fads and Trends? It goes back to core you know consistent quality relationships right  and the kind of investment that we have in taking up presence within a community that makes people loyal so that it doesn't get shaken by things that come