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The AI revolution in content marketing: How to stay ahead of the game

Marketing Spark (The B2B SaaS Marketing Podcast)

CHAPTER

How Chat GPT Will Impact Search Engines

Chat GPT is a tool that allows users to create lists, frameworks and pricing pages without having to scroll through search results. Bing and Google are now quickly scrambling to bring generative AI into their platforms. "It's certainly a threat for Google and for marketers, it could be an opportunity," says Marketing expert Chris Lockhead.

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