Embracing Long-Term Thinking in Traditional Companies

Amid great economic, political, and technological change, it can feel impossible to predict what might happen next. Nick Foster, a futurist and designer who has worked at Google X, Sony, and elsewhere, says that most of us struggle because we tend to fall into one pattern of thinking about the future. A better approach -- for leaders, teams, and entire organizations -- is to consider the long-term view through multiple lenses, understanding the strengths and weaknesses of each. He explains how more deep and rigorous thinking and discussion on these issues can yield better outcomes for businesses of all kinds. Foster is the author of the book Could, Should, Might, Don't: How We Think About the Future.