The Challenges and Rewards of Designing for Designers

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Designing for designers is equal parts amazing and frustrating. When you see people actually create stuff with your tools, that's a really amazing feeling. Probably the best feeling that I've had in my career. Some of the neatest products have been created by designers who were creating something for themselves.

“Designers are the architects of human behavior. With a consolidated tool like Studio, designers are going to be able to focus a lot more on designing...as they should.” — Tom Giannattasio

In this very special episode, I had the great privilege of talking to Studio mastermind Tom Giannattasio all about what went into building what's being touted as "the world' most powerful screen design tool". Tom has an interesting designer origin story. In this interview, you'll hear how his past experiences have really shaped him into the toolmaker superhero that he's become. In this compelling interview with Tom, you'll hear him answer my questions such as:

What is Studio, and what makes it “the world’s most powerful screen design tool”?
Do designers really need another tool? What makes Studio different than all the others?
What lessons did you learn from Macaw that you’ve applied to Studio?
What’s it like designing for designers? What are the inherent challenges? What have been the rewards?
Much more!

TIMESTAMPS

Designing with colorblindness (2:30)
What is Macaw? (7:09)
What is Studio? (16:37)
Do we need another design tool? (22:08)
Where does Studio leave Craft & InVision tools? (27:30)
Lessons learned from Macaw in making of Studio (31:14)
What's it like designing for designers? (34:44)
Coolest things you've seen folks do with Studio so far? (37:51)
How much does Studio cost? (41:17)
When is Studio available? (42:08)
Designers are becoming the architects of human behavior (43:35)
When we build (45:51)

This episode is brought to you by InVision Studio (userdefenders.com/studio): The world's most powerful screen design tool

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