Have you ever built a business around something you love—only to realize it’s draining your passion? In this episode, Sammi shares her full founder story: launching a matcha brand during business school, fighting to scale it, surviving the 2020 lockdown, and finally deciding to shut it down. She breaks down the unglamorous side of entrepreneurship, the identity shift that comes with closing a company, and why walking away can sometimes be the ultimate power move.
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Today Sammi covers:
00:00 The Matcha Business Idea
03:15 Challenges and Lessons Learned
05:31 Pivoting to a New Strategy
07:56 The Impact of the Pandemic
08:48 Balancing a Day Job and a Side Hustle
10:16 Finding a New Passion
11:03 Shutting Down the Business
11:33 Reflections and Lessons
13:52 How to Show Social Currency Some Love
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