Tim Wu and Madeleine Brand | The Attention Merchants: The Epic Scramble to Get Inside Our Heads
ALOUD @ Los Angeles Public Library
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The Evolution of Marketing and Propaganda
This chapter explores the transformative marketing history of Listerine, from a floor cleaner to a sought-after oral hygiene product, emphasizing the role of advertising in shaping societal perceptions, particularly among women. It highlights the intertwining of women’s rights and consumerism, showcasing how marketing tactics reframed notions of liberation to promote products. Additionally, the chapter delves into the origins of government propaganda during World War I, illustrating its effectiveness through compelling narratives that influenced public opinion and recruitment efforts.
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