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Quiet Luxury is TikTok’s Latest Nonsensical Fashion Trend

ICYMI

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The Dark Underbelly of Old Money and Quiet Luxury

The quiet luxury hashtag on TikTok currently has over 87 million views. It's still not quite as popular as the old money aesthetic whose hashtag old money had 1.7 billion views last August and currently has 5.7 billion viewed. The reason why some people look really rich is because they invest in quality basics. Quiet luxury are brands like Brunello, Coocinelli, Acres, and Laura Pion. These customers don't need to flaunt their well. They're buying this French terry dress with absolutely nothing on it. So basic for almost $2,600. And you may not even recognize these brands because in the stores, they're located in the far back of a

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