#81 - Establishing Sustainable Research Practices with Gregg Bernstein of Condé Nast
Awkward Silences
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How to Bring Transparency to the Research Process?
It comes down to just being as transparent and accessible as possible. I'm trying to figure out what the common questions are that we might be able to answer more holistically, instead of as one off projects for different brands. So i'm trying to bring transparency into process so we can expose all these common questons. And i don't wan to say, do bulk research, but try to doo smarter research that addresses multiple questions at once, or sink one big question at once. That feels somewhat related to what you're talking about before, with kind of timeless research, and now storing it to future generations can benefit from it.
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