5min chapter

Speaking of Psychology cover image

The psychology of political messaging, with Drew Westen, PhD

Speaking of Psychology

CHAPTER

How Did You Turn Your Attention to Politics?

You started out as a personality and clinical psychologist. But what made you turn your attention to politics, and how do those two parts of his career fit together? It's a really funny story. I was really struck by the fact that all these commentators coming on television from the right and from the left were talking about facts. And it was clear that the facts were making no difference whatever. So i actually started doing a little bit research back then, and i found that there were actually three predictors of how people, how people, which side people came down on, pro impeachment or against impeachment. One was their feelings towards the parties. H second was their feelings toward bill clinton. Third

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