Marketing School - Digital Marketing and Online Marketing Tips cover image

Disney Pulls Back on Marvel and Star Wars Content

Marketing School - Digital Marketing and Online Marketing Tips

00:00

The Importance of Efficiency in Marketing and Avoiding Overproduction

The speakers debunk the myth that increasing marketing expenditure guarantees higher revenue, citing examples like Barbie. They emphasize the significance of profitability and Disney's decision to scale back on Star Wars and Marvel content.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app