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Leading Product at Amazon and Google with Priyankka Mani | Chief Product & Design Officer at Lonely Planet | E221

The Product Podcast

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The Strategic Role of Pricing in E-commerce

This chapter explores the critical role of pricing in e-commerce, focusing on Amazon's competitive pricing strategies to drive consumer loyalty. It delves into the strategic aspects of monitoring competitors, leveraging algorithms like Amazon Choice, and utilizing consumer perception research for pricing decisions. The chapter also emphasizes the evolving importance of data-driven pricing strategies and the challenges posed by incomplete information, showcasing the influence of AI and machine learning in predicting prices.

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