4min chapter

In the Sauce cover image

Building with Content Creators

In the Sauce

CHAPTER

How to Map Out Your Channel Strategy

Lisa's Brownie Bites is a viral sensation on TikTok. The brand has been in the news recently for its coconut water product. Lisa says she would start by figuring out who her target audience are and where they spend most of their time online. She'd also like to work with influencers before launching any new products.

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