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Combating Chargeback Fraud with Ron Hynes of Vesta: Ep 168

PayPod: The Payments and Fintech Podcast

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How to Create a Frictionless Experience for Merchants

Customer friction is just a huge topic in payments and security. If you have too many false positives or if actually checking out, as you mentioned, is too cumbersome then an e-commerce platform can be unusable. Our goal is not to eliminate fraud for them, right, because we take on that burden but ultimately, it's to grow revenue. And so, we want to create as frictionless an experience as possible for our customers,. While still allowing us to stay as safe as we can.

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