Payroll Is Not Just Technology, It's Also Operations and Service

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I think what you want in very valid customers like truly understanding your different customer segment and their needs. For us, it's gusto and gusto needs to be absolutely freaking delightful and awesome and fun to you. I mentioned in the beginning that payroll is not just technology, it's also operations and service. And I think that idea that concept actually applies to other places too.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

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