036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
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The Right Way to Do It Is Compare
The right way to do advertising is go back to the beginning. The wrong, totally the wrong way to do it is confused dock com and money super market - both of which were massive before o man a market. If there's one messae i take from this, it's have the courage to take a risk and be different from the crowd. Be in the ten %, not the 90%.
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