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Rory Sutherland: The Opposite of a Good Idea is a Good Idea [Republish]

Behavioral Grooves Podcast

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Are You More Interested in Minimising Variances?

We tend to assume, somehow, we tend to become. the example of daniel carnaman's idea of wizatti,. which is what you see as all there is. A really clever satnav would actually ask, are you more interested in optimizing journey time and minimising variants? In other words, if you have a hard stop or dead line variance, roduction might be more important than an optimist - don't you know? So it's vary interetint. The reason fokswagon sold so few cars in the us was that the german engineers at wolsburg refused to put cup holders in carsaha, hahaa. Extraordanrythn because

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