Under the Radar cover image

249: The Nature of Advertising

Under the Radar

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Is There a Connection Between My Paywall and My Retention Rate?

i'd rather, generally speaking, put my paywall behind things that the useris discovering themselves. They see it, they can kind of be intrigued by it and then say, hey, in order to use this, hopefully imay be able to show and explain and make compelling,. you're going to have to be a subscriber. But yet, that's a choice that i can make. If i show the ads too much, or i instart interrupting users, they will abandon the p and i'd rather have them around. And like that kind of advertising. It's so fascinating for me to think through how it's the same thing, just at a different scale for these big

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