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How to Harness the Power of Precise Words

This Week in Business

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How Does Asking for Advice Affect Communication?

Jonah Berger: When we ask for advice, we're not perceived more negatively. He says good storytellers intersperse the highs and lows of a person's life. Emotional language is a really powerful way to captivate audiences, he says. "There's lots of great stuff in this book. Lots to really delve into"

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